Saturday, May 1, 2010

Rogaine Commercial

Yesterday I saw a Rogaine commercial that I thought was very interesting. The commercial depicted a middle aged man (mid 40's) preparing for a job interview with his wife/daughter. He was nervous and anxious but naturally his newly grown hair thanks to Rogaine gave him the confidence he needed to succeed. He comes back home from his job interview and the family rejoices, all thanks to Rogaine. The reason this commercial made me think twice was because it was so clear who the target audience was. Usually with commercials it takes a little bit of detective work to figure out who the product is targeting but not in this case. In a age when unemployment rates are very high middle aged men are getting laid off quite frequently. These men's confidence has been shaken but Rogaine will be there to restore it. Have you noticed any other products that are trying to benefit from the current economic situation?